Named after a tribe of the Oromia people, Guji is one of the zones of the Oromia region of Ethiopia. Guji is surrounded by Borena in the south, by the Southern Nations Nationalities, and Peoples Region in the west, in the north by the Ganale Dorya River which separates it from Bale, and in the east by the Somalia region. The highest peak in this zone is Mount Dara Tiniro. Major cities and towns in this zone include Nagele Borana the administrative center.

The Oromo people tribes of Guji regard their region as the nerve center of Oromo culture. The ceremonies, customs, and wisdom that come with the Gada age group system are still widely followed among the people. Besides the system, coffee farming is ingrained in the Guji culture- the two are inseparable.

In terms of topography, culture, and flavors, coffee from Guji has a distinct terroir while sustaining classic characteristics like the Aromas of sweet peach and chocolate. A very big, bold character with a smooth, chocolate mouthfeel. Spicy, exotic, and clean.